Launch pricing: the full kit, 144 illustrated pages, is $27 while we're newLaunch pricing: full kit, 144 pages for $27
The Painting Business cover Selling and Running the Job cover Prep, Paint and Finish cover

The Whole Painting Business. Explained With Drawings.

Three illustrated guides for running a painting business: licenses, insurance, contracts and money; the walkthrough, pricing and selling; and surfaces, prep, primers and sheens. One idea a page, each one drawn.

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Here's what the pages look like

Real pages from all three guides. One idea a page, drawn.

What's included

Three illustrated guides

The Painting Business, Selling and Running the Job, and Prep, Paint and Finish. 144 pages, one idea each.

One idea, drawn

The idea, the picture, the costly mistake and one line to remember. Read it in the van between jobs.

Made for your phone

Phone-sized PDFs to check at the job or on the walkthrough, yours to keep. Nothing to cancel.

You know how to paint. Nobody taught you the business.

Most of the money a new painting business loses goes quietly: a price set from the wage, prep nobody priced, a room repainted because the color was never signed. Every one of them has a page, and every page names the mistake.

Where painting businesses lose money:

Writing “prep included” with no level, so the client pictures heavy prep at a light-prep price

Taking a color from a phone photo or a text, then repainting the room at your cost

Calling a big scrape in a pre-1978 home “just a touch-up” when the lead rule counts every square foot

From Book 1 · Your costs

What one painter hour really costs

Book 1, page 28, What one painter hour really costs: in the kit's example, a $24 wage is $52 of cost and a $65 price per hour
From Book 1 · page 28
Remember this The wage is where the cost starts, not where it ends.
On the job You charge $45 an hour because that's what painters get around here. Each hour costs you $52, so every full week loses money.

A drawing is easier to take in between jobs than a paragraph. That's why every page in the kit has one, and one line to keep.

Same brushes, same neighborhood. A very different year.

From this

Learning it the expensive way

  • A group thread at midnight that argues with itself about what to charge for a room
  • A bid that sounds fair, and no number of your own to check it against
  • Finding out about the lead rule after you've scraped a 1960s house
To this

The page for this decision

  • One idea, one drawing, read in a minute
  • What it looks like on the job, on the same page
  • The costly mistake named, so you skip it instead of paying for it

One page, up close

Every page has the same parts, so you always know where to look. Here is Book 1, page 22, Colors and sheens: get them signed, with its lines quoted from the guide.

Book 1, page 22, Colors and sheens: get them signed: the whole page
The idea

Get a signed color schedule, room by room and surface by surface, before any paint is mixed.

On the job

The bedroom dries and the client says it's not the gray she picked. With no signed schedule, you repaint it at your cost.

Costly mistake

Taking a color from a phone photo or a text message. Get the maker's name, color code and sheen in writing, signed.

Remember this

No signature, no mixing.

Quoted word for word from Book 1, page 22, Colors and sheens: get them signed. Every page carries these parts plus the drawing, and where a rule changes from state to state, a note that says so.

The three guides

Book 1: The Painting Business

50 teaching pagesEight partsEvery page drawnSet up and get paid

Licenses, lead-safe rules, insurance, contracts, money, taxes and safety, one idea a page. Eight parts: Starting out, Lead-safe work, Insurance and bonds, Contracts, Money, Taxes, People and Safety. Start with what one painter hour really costs.

  • Starting out and lead-safe work: sole owner, LLC or corporation, your first-year setup, separate business money, whether painters need a contractor license, local licenses and permits, records to keep, why painters have a lead rule, which jobs it covers in pre-1978 homes, firm certification and the renovator, the Renovate Right pamphlet, containment, the three methods the rule bans, cleanup and verification, lead-safe records
  • Insurance and contracts: general liability, workers' comp, your van, ladders and sprayers, certificates of insurance and subs, bonds are not insurance, the anatomy of a painting contract, scope (surfaces, coats and prep), signed colors and sheens, deposits and down payment limits, the three-day right to cancel, change orders, your workmanship warranty, getting paid and lien rights
  • Money and taxes: what one painter hour really costs, overhead and your overhead rate, paid hours and billed hours, materials and sundries, markup and margin, break-even, job costing, cash through the slow months, paying yourself, sales tax on painting work, self-employment and estimated taxes, writing off the van, 1099s for subs
  • People and safety: employee or subcontractor, hiring paperwork, overtime and drive time, payroll taxes, the ladder 4-to-1 rule, scaffolds, lifts and fall protection, respirators, dust and fumes, oily rags, airless sprayer injection injuries

Book 2: Selling and Running the Job

48 teaching pagesNine partsEvery page drawnLead to paid

From the first call to the final walkthrough and the next job, in the same layout.

  • Your market and getting customers: repaint, new construction or commercial, what to sell besides walls, your service area, your Google Business Profile, reviews, yard signs and the van, referrals from realtors, managers and builders, before-and-after photos, answering fast, qualifying the lead
  • The estimate visit and pricing: measuring walls, ceilings, trim and exteriors, the walkthrough, prep levels, photos and notes that end arguments, your production rates, how much paint the job needs, pricing a room from hours, per square foot or per room, exteriors, cabinets by the door, good, better, best options
  • Selling and running the job: the estimate the client reads, follow-up, when the price is too high, jobs to turn down, scheduling and your backlog, weather windows, the pre-job call, protecting the home, daily setup and cleanup, talking with the client
  • Crews, closeout and growing: your first hire, finding painters who show up, paying hourly or by production, subcontractors, training and quality checks, the final walkthrough and punch list, touch-up kits, complaints and callbacks, reviews and referrals, your numbers every week, the painting year, a second crew, equipment worth buying, commercial specs and bids

Book 3: Prep, Paint and Finish

46 teaching pagesSeven partsEvery page drawnSurface by surface

The craft your price depends on: reading the surface, the prep, the products and the finish, surface by surface.

  • Know the surface: reading it before you paint, latex or oil, peeling and its cause, moisture in wood, the mildew bleach test, chalking, cracking and alligatoring
  • Prep: why prep is most of the job, cleaning, scraping and sanding, patching drywall, where caulk goes and doesn't, masking tape, when you need a primer, blocking water, smoke and tannin stains
  • Products and tools: what's inside a can, sheens from flat to gloss, coverage, coats and dry times, good, better, best product lines, VOCs and ventilation, brushes, roller covers and naps, airless and HVLP sprayers
  • Interiors, exteriors, cabinets and finishing: painting a room in order, cutting in, rolling without lap marks, ceilings, trim and doors, kitchens and baths, washing a house before paint, siding, stucco and masonry, decks and fences, metal, kitchen cabinets step by step, spraying without runs, wallpaper removal, fixing runs and holidays, raking light, cleaning tools, leftover paint, helping clients choose colors

Here's everything you get

Selling and Running the Job The Painting Business Prep, Paint and Finish

The Painting Made Simple Kit

  • The Painting Business55 PDF pages, 50 teaching pages: licenses, lead-safe rules, insurance, contracts, money, taxes and safety
    $45
  • Selling and Running the Job53 PDF pages, 48 teaching pages: customers, the walkthrough, pricing, selling, crews and closeout
    $25
  • Prep, Paint and Finish51 PDF pages, 46 teaching pages: surfaces, prep, primers, sheens, interiors, exteriors and cabinets
    $25

Total value: $95

Launch price
$27

One-time payment. No subscription. Keep the files forever.

Yes, I want the kit for $27
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Digital guides (PDF), in English. We email your library link right after purchase, and you can download the files again anytime. Plus sales tax where applicable.

Painting Made Simple is an independent guide for people running a painting business. It explains rules in plain words and is not legal, tax or accounting advice or lead-safe certification training. It is not affiliated with any licensing board or government agency.

Is this kit for you?

Leaving a crew to go out on your own

You can cut a line and roll a wall; the business side is new. Book 1 lays out the setup, the license and lead-safe rules to check, the insurance and the contract, then what a painter hour really costs.

Booked solid, and the month still doesn't add up

The calendar is full and the account is still thin. Measuring, prep levels, production rates, pricing a room from hours, exteriors, cabinets and options each get a page, worked with example numbers you can swap your own into.

Ready for older homes, cabinets or a crew

Before you scrape a pre-1978 house, quote a kitchen by the door or hire your first painter, see what the lead rule covers, how cabinets are priced and done, and how to pay and check a crew, one page at a time.

How this kit is made

No gimmicks. Public federal rules, product labels and paint makers' guides, drawn clearly, with the source named on the page where it matters.

Built on named sources

The lead-safe pages follow the EPA's Renovation, Repair and Painting rule; the safety pages follow OSHA's rules; the tax pages follow IRS publications; the product, prep and finish pages follow paint makers' guides, product labels and safety data sheets. Every page was checked against its named sources before release.

Honest about your state

Contractor licenses, deposit limits, sales tax on painting work and some lead-safe programs change from state to state. Those pages teach the shared pattern, label any state rule as an example, and point you to where yours lives. No one state's rule is passed off as the rule everywhere.

Example numbers, shown working

The money pages work the same example rates all the way through: a $24 wage that costs $52 a painter hour and is priced at $65. You can see where each number comes from and swap in your own. The examples are examples, not prices for your market.

Independent, on purpose

Not affiliated with or endorsed by the EPA, OSHA, the U.S. Department of Labor, the IRS, any state licensing board or any paint or coatings manufacturer. The kit is not lead-safe certification training. We answer to the owner.

7-day money-back guarantee

Use the kit for 7 days. If it isn't for you, email us and you get 100% of your money back. No fine print, no hassle.

Questions, answered

How do I get it?

Right after purchase we email you a link to your library, where you download all three guides as PDFs. You can come back and download them again anytime.

Is this a one-time payment or a subscription?

One-time payment of $27. No subscription, no recurring charges, and nothing to cancel. All three guides are yours to keep.

Who is it for?

People running a residential painting business in their first few years, interiors, exteriors and cabinets, and anyone about to leave a crew and start one.

Which state is it for?

Every state. The books teach what works the same way everywhere: pricing, contracts, insurance, prep and safety. Where a rule changes by state, like a contractor license or a deposit limit, the page says so and shows you where to look up yours.

Is it lead-safe (RRP) certification training?

No. Book 1 explains what the EPA's lead rule covers and what it asks of a firm and its renovator, so you know what to look into. Certification comes only from an accredited training provider and the EPA or your state program.

Is it legal or tax advice?

No. Painting Made Simple is an independent guide for people running a painting business. It explains rules in plain words and is not legal, tax or accounting advice or lead-safe certification training. It is not affiliated with any licensing board or government agency. Your lawyer, accountant and insurance agent apply the rules to your business.

Do I need to buy anything else?

No. The kit is complete on its own.

The Painting Pricing and Profit Workbook cover

At checkout there is one optional add-on, The Painting Pricing and Profit Workbook: your painter-hour cost and overhead worked out, six jobs priced step by step (a bedroom, a whole interior, an exterior, cabinets, a deck stain and a change order), and blank sheets to copy. It's $9, unticked, and you can skip it.

Can I use it on my phone? Can I print it?

Both. The pages are portrait and phone-sized, so you can check one at the job, and the PDFs print if you want a page in the van.

Will it make my business profitable?

We don't promise that, and we'd be wary of anyone who does. The guides show you how each piece works and the mistake that costs money, with the numbers worked on the kit's example rates. Which jobs you take and what you charge is still your call.

What if it isn't for me?

Email us within 7 days of purchase and we'll refund 100% of your money. Details on the refund policy page.

One last thing before you decide

Every job with your own name on the van teaches you something about the business side, and the expensive lessons come with a bill. You don't need another midnight group thread or a price someone swears by. You need the page for this decision, with the idea drawn and the mistake named.

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